Roche Ventana Lifestyle Portrait Campaign
Roche Ventana
The central California coast set the stage for our Roche Ventana Pathways campaign. A road, a trail, a light house and a beach walk all selected intentionally for the symbolism of proceeding once you have found out you have cancer and are on a medical path. Thoughtful introspective portraits resulted from careful casting and direction to capture the tone Roche was after.