Polar Fitness Watches
Polar Fitness Watches
We do not all have the luxury to get our workouts in during the daylight hours. Families, careers and any number of life's other commitments. This series of still images and video feature Polar's new running specific watch. All assets were captured during the dark nighttime hours, over the course of two days, in downtown Oakland California.
Considerations and planning for a production such as this include casting, permitting, closing of city streets, our own security in urban locations... and an up for anything crew willing to start their day at 7pm and work til the sun rises!
Another collaboration with our friends at Maximize Video Production.