Coolibar - Production Notes
Coolibar - Sun Protection That You Wear
With a mission of Health, Happiness, and Life in the Sun... this is our kind of company! A passion for the active outdoor lifestyle, and innovating technically elegant 50 UPF clothing, our task was to showcase the seasonal product lines in nearly all activities under the sun.
The creative brief - An active family traveling together and enjoying their time outdoors... protected and not having to cut their time in the sun short.
Productions for Coolibar have brought our crew and talent from West Coast to East and with several productions in our Minnesota homeland... Coolibar's home base. Santa Barbara, La Jolla, San Diego, Palm Springs, Minneapolis, Miami... just to name a few. Locations are selected with a wide diversity of outdoor activities in mind ranging from exploring a cities cultural highlights and having garden parties to surfing and deep sea fishing. In addition we look at the color palate for that season... what location will best fit? Mission architecture of Santa Barbara? Art Deco of Miami? Mid-Century Modern of Palm Springs? Who will have the clearest water? The warmest water? Hurricanes? Floods?